Advertising industry reacts to the King’s Speech | News
UK – The new Labour government’s King’s Speech has been broadly welcomed by the advertising industry, with proposed bills on...
Advertising
IAB: Digital video advertising KPIs shift, with business outcomes on top
Dive Brief: Advertisers increasingly prioritize business outcomes like sales or store visits as key performance indicators (KPIs) for digital video...
Pipeline360 launches display advertising platform
Pipeline360, the media business of B2B marketing demand management specialist, Integrate, has launched a display ad platform that is purpose-built...
Founders’ playbook for building a D2C brand, Marketing & Advertising News, ET BrandEquity
There’s a lot to learn from D2C brand-builders. As challenger brands, these businesses have challenged the status quo across product,...
Elon Musk threatens to sue major companies over ‘advertising boycott racket’
Billionaire Elon Musk threatened legal action Thursday against an alliance that includes some of the world’s biggest companies over an...
What the marketing and advertising industries want from the Labour government
With Sir Keir Starmer winning a landslide majority overnight, here’s a reminder of what Labour set out to do in...
Tarun Chaudhary joins Rediffusion as head of North India, Marketing & Advertising News, ET BrandEquity
Tarun ChaudharyTarun Chaudhary has joined Rediffusion as executive vice president and head of North India operations. He will be based...
Google Permitting Business Advertising on State-by-State Basis
Google has set the stage for a transformative change slated for July 15, 2024, providing a roadmap to extend Google...
Social Media Advertising 101 (+Examples, Costs, Tips & Types)
Social media is one of the pillar channels in digital marketing, but what makes it different from the other pillars,...
