Inside The Fall Of Oracle’s Advertising Business
By now, the industry is well aware that Oracle, once the most prominent advertising data seller in market, will shut...
Advertising
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
If you think you’re seeing more ads for productivity apps or technology brands while binge watching your favorite shows, you...
Umbrellas makers and a digital opportunity, Marketing & Advertising News, ET BrandEquity
Image used for representative purpose (iStock)Many years ago there was a time when newspapers and television were the only means...
Aleph Group Acquires Entravision’s Digital Advertising Business
MIAMI, July 1, 2024 /PRNewswire/ -- Aleph Group, the global leader in connecting leading global digital media platforms with advertisers...
Marketing to Children Through Online Targeted Advertising: Targeting Mechanisms and Legal Analysis
Authors: (1) Tinhinane Medjkoune, Univ. Grenoble Alpes, CNRS, Grenoble INP, LIG France; (2) Oana Goga, LIX, CNRS, Inria, Ecole Polytechnique,...
Aleph Group Acquires Entravision’s Digital Advertising Business
This section is Partnership Content suppliedThe content in this section is supplied by GlobeNewswire for the purposes of distributing press...
A swing away from TV?, Marketing & Advertising News, ET BrandEquity
(Representative Image)The cathode ray tube may still be a prized possession and a centerpiece of most homes but it has...
Retail media’s impact on advertising: Insights from Amazon ads Nordics
Josefine Vännman, the General Manager at Amazon ads in the Nordics, joined us in Copenhagen for our recent World News...
‘Premium Content’ Is Center of the Debate in Digital Advertising
Publishers are racing to be known for "premium" content to keep advertising revenue afloat, but there's a swirling debate in...
