NYC ad agencies Omnicom, Interpublic to form $30bn marketing powerhouse | Business and Economy News
The advertising titans, behind campaigns like ‘Got Milk’ and ‘Priceless’, aim to create the world’s largest ad agency.Omnicom is buying...
agencies
How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland
Marketers are still processing the news that Omnicom Group will acquire Interpubic Group of Companies (IPG), a $13 billion-plus deal...
AquaAds Announces 4% Revenue Share from Ad Expenditure for Digital Marketing Agencies
AquaAds Announces 4% Revenue Share from Ad Expenditure for Digital Marketing Agencies.Dubai - September 16, 2024 — Aqua Ads Agency,...
Top Social Media Marketing Agencies for 2024
Social media marketing may be one of the most powerful ways to reach and engage your target audience. However, it’s...
Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates
Far more brand marketers are advertising via retail media than agency marketers — but among all marketers who invest in...
YVR changing advertising agencies, set to get dynamic displays
New pact set to include a digital renewal with more dynamic, rather than static, displays The Vancouver Airport Authority (VAA)...
Non-profit calls on investors to divest from advertising agencies working for polluting clients | News | Eco-Business
The financial backers of the world’s biggest advertising agency groups should rethink their investment strategies to encourage the likes of...
