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Fintechs Ramp Up Advertising Spending to Appeal to Wider Market
  • Marketing & Advertising

Fintechs Ramp Up Advertising Spending to Appeal to Wider Market

admin January 8, 2025 0

(Bloomberg) -- Whether you’re riding the subway, walking to an airport gate, or waiting for the bus, there’s a certain...

Read MoreRead more about Fintechs Ramp Up Advertising Spending to Appeal to Wider Market
Uber’s marketing boss on making ads that appeal to policymakers and the public
  • Marketing & Advertising

Uber’s marketing boss on making ads that appeal to policymakers and the public

admin August 8, 2024 0

Sitting down with The Drum after the launch of the ride-hailing app’s first global brand campaign, chief marketing officer Jill...

Read MoreRead more about Uber’s marketing boss on making ads that appeal to policymakers and the public
Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers
  • Marketing & Advertising

Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers

admin June 1, 2024 0

Amazon continues to make a concerted effort to “elevate” its pitch to advertisers.  “They have certainly elevated their pitch to...

Read MoreRead more about Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers

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Programmatic Advertising Market Trends and Growth Forecast
  • Marketing & Advertising

Programmatic Advertising Market Trends and Growth Forecast

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