Uber’s marketing boss on making ads that appeal to policymakers and the public
Sitting down with The Drum after the launch of the ride-hailing app’s first global brand campaign, chief marketing officer Jill...
appeal
Marketing Briefing: How Amazon has ‘elevated their game’ with a more cohesive pitch to appeal to advertisers
Amazon continues to make a concerted effort to “elevate” its pitch to advertisers. “They have certainly elevated their pitch to...
