CTV advertising is booming but the ad rates aren’t keeping up.
CTV ad spend is up. CPMs? Not so much.Midway through the year, buyers and sellers say CPMs are sliding. Depending...
CTV ad spend is up. CPMs? Not so much.Midway through the year, buyers and sellers say CPMs are sliding. Depending...
With a median price-to-earnings (or "P/E") ratio of close to 10x in Hong Kong, you could be forgiven for feeling...