Dear Joy, can digital deliver when it comes to brand advertising?
The world’s first ursine advertising expert sinks her teeth into the Government’s ‘Less Healthy Food & Drink’ ad ban, and...
Brand
Survey: China’s brand advertising market sees growth, local agencies shrink
China’s brand advertising market grew 9% in 2024, reaching RMB 539.18 billion, according to COMvergence data and Ebiquity analysis. However,...
Founder Grows Carribean Food Brand While Managing Business and Marriage Stress
When Alexandra Baker started handing out jars of her homemade Haitian pikliz—spicy condiments for rich foods like fried pork and...
Emotional Advertising Builds Brand & Drives Brand Value in B2B
Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as...
Indian advertising business set to reach Rs 1,476 billion by 2026: Report – Brand Wagon News
India’s advertising market is projected to record 7.8% year-on-year growth in 2025 to take the advertising expenditure (AdEx) from Rs...
Cannes Lions 2025 Ad Festival Recap: AI, Sports, and Brand Safety
The scorching hot sun is setting on advertising's annual shindig in the south of France, Cannes Lions, for another year.At...
Eagle Vision launches new service company and content brand
Manitoba-based Eagle Vision, which is celebrating 25 years of content creation, is launching two new sister ventures, including a business...
MergeX Featured in the “2024 Brand Digital Marketing Growth Map,” Pioneering the Future of Programmatic Advertising
MergeX, a global leader in programmatic advertising technology, has been officially included in the prestigious 2024 Brand Digital Marketing Growth...
How out-of-home advertising drives brand visibility
Image credit: Supplied Out-of-home advertising remains one of the most effective ways to capture attention and drive customer engagement. Research...
