How to balance brand awareness with customer acquisition
Grow by balancing spend and scale with out-of-the-box channels.There’s no doubt about it: Today’s marketing landscape is filled with endless...
Brand
Secret Santa’s open letter to brand managers, Marketing & Advertising News, ET BrandEquity
Imaging by Shubhra DeyDear Brand Manager,You know me. I was there when you took part in the Secret Santa party...
21+ Brand New Graphic Design Statistics (2025)
Today’s businesses can’t exist without graphic design. Behind every company logo, website, product label, and visual advertisement are graphic designers....
Designs can be customised to customer’s brand
Vietnam is well known for its coconuts, including the brown variety, which provide a balance of coconut water and...
How TikTok is transforming brand advertising
TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and...
TV advertising drives brand results: Here’s what the numbers say
Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concerns, brands still gravitate toward the channel, with over...
Bikaji’s Neha Rao on company’s advertising strategies and consumer engagement besides expansion in new categories – Brand Wagon News
‘Amitji loves Bikaji’—a jingle that sticks. With the festive season in full swing, the demand for snacks and namkeen has...
Discussing ad fraud, ethical marketing, success metrics and performance vs brand
Havas Middle East recently launched CSA ME to help clients and brands harness the power of data to optimise strategies,...
Make a Mark Innovation Project Expands into Global Brand and Design Platform
Monaco, October 1, 2024 – Make a Mark, an exclusive innovation project to explore the infinite creative possibilities of the world...
