Brands Are ‘De-Americanizing’ Their Ads to Dodge the Trade War
Can you make my brand look less American when we advertise to Brits?That was the nature of a request recently...
brands
Amazon positions NBA and live sports offer as lure for big brands
That doesn’t mean advertising’s subplots are going to take a pause. Take Amazon, for example. The tech giant’s ad revenues...
TikTok reassures brands on future as advertising ambitions broaden
NEW YORK — TikTok bookended its presentation at the Interactive Advertising Bureau’s NewFronts Tuesday with a pledge that its app...
Nvidia on How Brands Are Using AI to Boost Marketing and Measurement
How can AI help supercharge advertising?That's one of the major questions on the mind of Jamie Allan, a director at...
Chinese food brands double down to scale up in US market
People taste drinks produced by a Chinese company during the seventh Authentic Asian Food Expo in Pomona city, California, the...
Ads & Brands Law Digest: February/March 2025 – Advertising, Marketing & Branding
Welcome to February' and March's Ads & Brands Law Monthly Newsletter. We cover legal and regulatory developments from the last...
Major brands Nestle, Tyson, Shell, and Colgate added to X lawsuit alleging multi-billion-dollar plot to withhold ad revenue
X has added several major brands to a massive lawsuit alleging an advertising industry group illegally conspired to boycott the...
As Super Bowl’s cultural cachet grows, brands look beyond in-game ads
The run-up to Super Bowl LIX has featured over a dozen major marketers activating around the big game without a...
As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency
Motchan, the co-founder of a direct-to-consumer orthotics brand, Fulton, that has prioritized Facebook and Instagram ads to help build its...
