Intense election ad buying could upend brands’ holiday marketing plans
While marketers get ready to ramp up holiday campaigns this fall, many U.S. consumers will have politics on their minds....
brands
Why marketers keep refreshing brands instead of betting on splashy ads
For the third year in a row, many marketers have focused on rebrands, refreshes and repositionings over the type of...
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
If you think you’re seeing more ads for productivity apps or technology brands while binge watching your favorite shows, you...
Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates
Far more brand marketers are advertising via retail media than agency marketers — but among all marketers who invest in...
Marketing Briefing: Backlash ‘a sign of the times’ as major brands like Apple and Bumble pull ads drawing ire
Creating an ad that will get noticed is a basic tenet of advertising. If marketers are going to shell out...
