Campaigns That Embed Values-Driven Marketing Unlock Ad Preference, Likeability, Relevance and Performance
'Unlocking the value of Values-Driven Marketing' is landmark research published by WARC x Aletheia Marketing and Media brought by LIONS...
Campaigns
How mntn scales creative marketing at speed with insights on AI, ad fatigue, and timely campaigns
Launching TV ads should be way easier. At least, that’s what mntn believes, which is why they offer premium inventory,...
The 10 Most Famous Ad Campaigns of All Time According to AI
By Richard D. Harroch and Dominique A. HarrochAdvertising has the power to shape culture, influence behavior, and create unforgettable moments....
HP launches advertising business with device-targeted campaigns
Hewlett Packard has launched an advertising business targeting laptop users with on-device campaigns and a streaming service. According to Adweek,...
Out-of-Home Advertising Is the Missing Piece in ABM Campaigns
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Digital Marketing Meets DOJ Oversight: What Businesses with Digital Campaigns Should Do to Manage AdTech Risks
With the ease of apps and websites for planning activities, whether it be vacations, business trips, or shopping, we open...
The Catch-22 of Modern Marketing Campaigns
For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising...
7 top campaigns from 2024 and the tactics that drove success
Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster...
Plan your advertising campaigns with Amazon Marketing Cloud on AWS Clean Rooms, now generally available
Today, we are announcing the general availability of Amazon Marketing Cloud (AMC) on AWS Clean Rooms to help advertisers use...
