X’s ad business after the comeback narrative
A claim from X has has taken on a life of its own after I featured it in a story...
comeback
KFC’s new take on Colonel Sanders is serious about its ‘Comeback Era’
Dive Brief: KFC’s Colonel Sanders is back at the forefront of the brand’s marketing and has taken on a serious...
Low-income consumers are key to McDonald’s comeback
CHICAGO — After a rocky end to 2024, punctuated by a deadly E. coli outbreak linked to slivered onions on Quarter Pounder burgers,...
Nike kicks off marketing comeback with gritty Olympics ads
Dive Brief: Nike unveiled its Olympics campaign, “Winning Isn’t for Everyone,” which examines the ruthless drive it takes to be...
