What’s Your Favorite Holiday Ad? We Asked UVA Marketing Experts for Theirs
They can make you smile or shed a tear. They can get you to reflect or prompt you to look...
holiday
Target debuts ‘weirdly hot’ Santa for second holiday advertising push
Dive Brief: Target has unveiled a second holiday marketing campaign, introducing a fictional store team member named Kris, who acts as...
Catch a sneak peek of this year’s Starbucks holiday cup designs before they’re in stores
SW Retail Advisors founder Stacey Widlitz analyzes why Starbucks' stock is soaring after its new CEO announcement on 'The Claman...
Inside Disney’s increasingly global approach to selling holiday ads
It may be Halloween, but Disney Advertising has nothing to be afraid of: The media giant’s advertising arm reports it...
Intense election ad buying could upend brands’ holiday marketing plans
While marketers get ready to ramp up holiday campaigns this fall, many U.S. consumers will have politics on their minds....
