Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
If you watch the teasers or already released ads for Super Bowl LXI, it’s obvious that brands are taking a...
Marketers
What retailer marketers should be thinking about in 2025
“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP...
LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools
LinkedIn may be chasing the deep pockets of mainstream brands these days, but it’s not neglecting the lifeblood of its...
As health and wellness brands brace for ad restrictions on Meta, marketers and advertisers seek more transparency
Motchan, the co-founder of a direct-to-consumer orthotics brand, Fulton, that has prioritized Facebook and Instagram ads to help build its...
Creatives urge marketers to resist political ad messaging
There’s always a gap between expectation and reality. But last week’s election result showed that for some marketers, that gap...
Top 29 AI Tools for Marketers in 2024
Today, 35% of businesses use AI, with 33% of marketing professionals in the United States citing time saved as the leading...
Marketers are not won over by new AI-powered search tools
The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and...
Marketers’ ad spend to grow in H2 led by social media and display, report finds
Dive Brief: The sense of optimism felt by the ad industry in the first half of 2024 is expected...
Why marketers must combat the hidden threat of MFA sites
In digital advertising, a hidden threat is silently draining marketing budgets and undermining the value of online content. “Made for...
