Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
When it comes to sustainability efforts, marketers have gotten quieter as of late. Throughout the late 2010s and early 2020s, there...
Marketers
Why marketers keep refreshing brands instead of betting on splashy ads
For the third year in a row, many marketers have focused on rebrands, refreshes and repositionings over the type of...
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
If you think you’re seeing more ads for productivity apps or technology brands while binge watching your favorite shows, you...
More marketers are turning to ad spend rather than sponsorships for awareness
Currently, the largest portion of marketing funds is spent on winning mindshare via advertising. In fact, advertising spend jumped three...
What marketers need to know
The metaverse is taking virtual experiences to the next level, giving organizations opportunities to reach consumers in new and innovative...
Marketers should stop calling advertising an investment
Brands should stop framing advertising as an investment, according to Nationwide’s director of brand, marketing and corporate affairs. Speaking today...
How marketers can advance personalized marketing across the digital advertising ecosystem
In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their...
![24 Facebook Statistics Marketers Should Know in 2024 [Updated]](https://media.sproutsocial.com/uploads/2020/01/Facebook-stats-refresh.jpg "24 Facebook Statistics Marketers Should Know in 2024 [Updated]")
24 Facebook Statistics Marketers Should Know in 2024 [Updated]
Know whether your target audience is still on Facebook? Or if you should keep investing in Facebook ads? Staying on...
