Heavy regulation needed on HFSS marketing and advertising
Speaking at yesterday's (21 March 2024) evidence gathering session at the House of Lords, Emma Boyland, chair of food marketing...
Marketing
How marketers can advance personalized marketing across the digital advertising ecosystem
In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their...
Schweppes sparks young adults to ‘switch the scene’, Marketing & Advertising News, ET BrandEquity
A still from the adSchweppes, The Coca-Cola Company’s premium mixer brand, has announced the launch of the ‘switch the scene’...
The world’s ready for Napchat, Marketing & Advertising News, ET BrandEquity
Image used for representative purpose (Getty Images)Mujhe neend na aaye neend na aaye Mujhe chain na aaye chain na aaye...
Negative Option and Continuity Marketing: An Excerpt from the Advertising Law Tool Kit | Venable LLP
The Federal Trade Commission (FTC), state attorneys general, and class action plaintiffs continue to scrutinize negative option and continuity offers....
