IAB Launches Project Eidos To Modernize Ad, Marketing Measurement
NEW YORK—The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising and marketing measurement, at its...
Measurement
First-Ever AI Audience Measurement in Asia’s Metro Advertising Industry Pioneered by JCDecaux Transport for MTR* advertising
HONG KONG, Dec. 19, 2025 /PRNewswire/ — JCDecaux Transport is proud to announce the successful completion of a pioneering pilot for...
From smarter measurement to AI impact: here’s what’s next for marketing, advertising across APAC
As the marketing and advertising landscape across the Asia-Pacific region evolves at breakneck speed, brands are grappling with new opportunities...
Nvidia on How Brands Are Using AI to Boost Marketing and Measurement
How can AI help supercharge advertising?That's one of the major questions on the mind of Jamie Allan, a director at...
