Branding in the age of experiences, Marketing & Advertising News, ET BrandEquity
Representational image (iStock)Consumers today aren’t just seeking quality products or services; they’re looking for novel experiences. They want brands to...
News
TikTok restores service for US users based on Trump’s promised executive order – Business News
Photo: The Canadian Press A message reading "Sorry, TikTok isn't available right now" is displayed from the TikTok app on...
One of Laois’ best craft and design business set for Showcase 2025 – News
One of Laois' best up and coming craft and design business will have the opportunity to meet with buyers from...
Away on business: Fort Frye’s Janessa Ross pursues graphic design while considering law | News, Sports, Jobs
Janessa Ross in her senior portrait. (Photo provided)LOWELL — Janessa Ross is a senior at Fort Frye High School and...
The legend who played to his weakness, Marketing & Advertising News, ET BrandEquity
Illustration: Varani Sahu“As a teenager, Walter Saldanha was chucked out of his father’s house for not passing 10th standard in...
A crystal ball view, Marketing & Advertising News, ET BrandEquity
Representative AI Generated ImageBy Nisha SinghaniaAs we edge closer to a world where AI can predict our lunch cravings before...
Shyam Benegal’s mid-career pivot from advertising, Marketing & Advertising News, ET BrandEquity
By Deepa GahlotThe outpouring of respectful and affectionate tributes to Shyam Benegal go to show how much the filmmaker, who...
Secret Santa’s open letter to brand managers, Marketing & Advertising News, ET BrandEquity
Imaging by Shubhra DeyDear Brand Manager,You know me. I was there when you took part in the Secret Santa party...
NYC ad agencies Omnicom, Interpublic to form $30bn marketing powerhouse | Business and Economy News
The advertising titans, behind campaigns like ‘Got Milk’ and ‘Priceless’, aim to create the world’s largest ad agency.Omnicom is buying...
