Branding in the age of experiences, Marketing & Advertising News, ET BrandEquity
Representational image (iStock)Consumers today aren’t just seeking quality products or services; they’re looking for novel experiences. They want brands to...
Representational image (iStock)Consumers today aren’t just seeking quality products or services; they’re looking for novel experiences. They want brands to...
Photo: The Canadian Press A message reading "Sorry, TikTok isn't available right now" is displayed from the TikTok app on...
One of Laois' best up and coming craft and design business will have the opportunity to meet with buyers from...
Janessa Ross in her senior portrait. (Photo provided)LOWELL — Janessa Ross is a senior at Fort Frye High School and...
Illustration: Varani Sahu“As a teenager, Walter Saldanha was chucked out of his father’s house for not passing 10th standard in...
Representative AI Generated ImageBy Nisha SinghaniaAs we edge closer to a world where AI can predict our lunch cravings before...
By Deepa GahlotThe outpouring of respectful and affectionate tributes to Shyam Benegal go to show how much the filmmaker, who...
Imaging by Shubhra DeyDear Brand Manager,You know me. I was there when you took part in the Secret Santa party...
The advertising titans, behind campaigns like ‘Got Milk’ and ‘Priceless’, aim to create the world’s largest ad agency.Omnicom is buying...