Perplexity’s Retreat From Ads Signals a Bigger Strategic Shift
Perplexity is abandoning plans to put ads in its AI search product as the industry looks for sustainable business models...
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Chicago Bears’ shift to Arlington Heights changes how Manica Architecture’s stadium design interacts with more space
Two new renderings continue to fill out the Bears’ vision for their Arlington Heights stadium. The renderings show a stadium...
Vodafone’s AI influencer ad highlights a growing shift in AI-driven marketing
Vodafone’s latest ad campaign has sparked a conversation across the industry. Sharp-eyed viewers caught on quickly to the slightly too-perfect...
Weird Al Is the Unlikely Spokesperson for Prudential’s Marketing Shift
Don’t be fooled by his offbeat humor and style. Comedy musician “Weird Al” Yankovic has had an enduring career spanning...
Is Taboola Set to Gain From Advertising Shift to Digital Marketing?
Over the past decade, Taboola Ltd. TBLA has been a key beneficiary of the steady shift in advertising budgets from...
Philip Morris weighs cigar sale amid smoke-free shift, Marketing & Advertising News, ET BrandEquity
Philip Morris International Inc. is exploring a potential sale of its cigar business in the US, people familiar with the...
ANJL advises “clear advertising” will encourage shift to legal betting
Plínio Lemos Jorge, president of the National Association of Games and Lotteries (ANJL), has advised licensed operators to use clear...
IAB: Digital video advertising KPIs shift, with business outcomes on top
Dive Brief: Advertisers increasingly prioritize business outcomes like sales or store visits as key performance indicators (KPIs) for digital video...
