CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video,...
spend
Scorpion Launches Capacity Marketing Engine to Eliminate Wasted Advertising Spend and Keep Schedules Full For Home Services Businesses
New AI-powered solution adjusts advertising spend in real-time based on actual job availability for Scorpion & ServiceTitan clients SALT LAKE...
Temu cuts U.S. ad spend, drops in App Store rank after Trump tariffs
In just 17 days after launch, Temu surpassed Instagram, WhatsApp, Snapchat and Shein on the Apple App Store in the...
‘Fear’ of Musk Drives Advertisers to Spend More on X: Analyst
Things seem to be looking up for the advertising business of Elon Musk's X.A new forecast from the research firm...
Advertisers expect ad spend slowdown amid tariff uncertainty
The possibility of a trade war with China, Mexico, and Canada could cause advertisers to slash budgets and rein in...
Nielsen Ad Intel 2024 Advertising Spend Report reveals nation’s top spenders, leading industries, and market shifts
Sydney – March 3, 2025 – Nielsen Ad Intel, Australia’s most comprehensive ad spend monitoring service, today released its 2024...
State Farm’s Super Bowl Pivot Spotlights Lower Ad Spend by Insurers
State Farm’s decision to pull its 2025 Super Bowl ad was prompted by the wildfires that continue to impact the...
Canadian Tire marketing and ad spend 2023
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Automakers rein in EV ad spend
The electric vehicle revolution will apparently not be televised.Automakers like Ford and Nissan have reined in their EV ad spend...
