Marketplace Briefing: Why ChatGPT checkout could take a bite out of Walmart’s $4 billion ad business
Walmart’s ad business went from being “tiny,” as CEO Doug McMillon once described it, to one of the retailer’s biggest...
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Walmart’s global ad business soars 50% following Vizio integration
Dive Brief: Walmart’s global advertising business grew 50% year over year in the retailer’s fiscal Q1 2026, boosted by the...
Target’s ad business grows, but remains in Walmart’s shadow
By the looks of Target’s latest earnings call, its ad business continues to be a bright spot for the retailer....
Walmart’s Ad Business Cleared $4 Billion In 2024 And Is Only Getting Started
Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27%...
Walmart’s ad business grows to $4.4 billion
Big blue gets bigger.Walmart’s advertising business grew to $4.4 billion in its most recent fiscal year, increasing 27% year over...
Walmart’s ad unit extends blockbuster growth streak, boosting profits
Walmart’s U.S. advertising unit, Walmart Connect, grew revenue 30% year over year in the retailer’s fiscal Q2 2025, according to...
How Walmart’s Vizio Acquisition Would Challenge Amazon’s Ad Dominance
This story was originally published February 15. It has been updated after Walmart announced on February 20 that it has...
