Telus alleges Rogers used influence to cancel Calgary Flames advertising campaign
Open this photo in gallery:The Telus offices in Ottawa. The telecom giant says Rogers interfered with its sponsorship of the...
Advertising Business
Google Sued by Advertising Exchange Over Monopoly Violations
(Bloomberg) -- Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its...
Google fined $3.5 billion by EU in antitrust case
LONDON — European Union regulators on Friday hit Google with a 2.95 billion euro (US$3.5 billion) fine for breaching the...
Baidu’s Core Ad Business Falters: Can AI Growth Offset Weakness?
Baidu, Inc.BIDU is facing mounting pressure in its core advertising segment. In the second quarter of 2025, online marketing revenues...
The 10 Most Famous Ad Campaigns of All Time According to AI
By Richard D. Harroch and Dominique A. HarrochAdvertising has the power to shape culture, influence behavior, and create unforgettable moments....
Top AI Marketing Companies (2025)
AI marketing is becoming more accessible to app owners and marketers with practical implementation tactics that help businesses increase their...
Roqad Acquires Zeotap’s Third-Party Data Arm To Get A Leg Up On Identity In Europe
On Tuesday, Roqad, a company that now describes itself as “the LiveRamp of Europe,” announced its acquisition of Zeotap-Data, the...
AI video revolution transforms commercial advertising industry
The commercial advertising industry is undergoing a shift as artificial intelligence video generation tools rapidly evolve from experimental technology to...
Sustainable Paris Olympics vs. health concerns over plastic bottles: effective marketing communications to promote the use of canned beverages
ResultsAs presented in Fig. 5, in the control group (Group 1), the percentage of people who believed the product was...
