Why Smart Marketing Still Wins
Maria Alonso is an award-winning marketing strategist and industry disruptor, redefining advertising with bold campaigns and iconic brands. getty In...
Marketing & Advertising
TikTok reassures brands on future as advertising ambitions broaden
NEW YORK — TikTok bookended its presentation at the Interactive Advertising Bureau’s NewFronts Tuesday with a pledge that its app...
Relevant Advertising Gains Traction Among Canadians, 73 Per Cent Welcome Tailored Ads: Canadian Marketing Association
Relevant Advertising Gains Traction Among Canadians, 73 Per Cent Welcome Tailored Ads: Canadian Marketing Association New study released during Privacy...
CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video,...
Transforming B2B Tech Marketing: How Broadcast Radio Can Lead with Creator-Driven Advertising | by Tony Compton | Apr, 2025
A futuristic radio broadcasts vibrant waves, blending with digital creator icons, symbolizing the fusion of traditional radio and the creator...
How much does Facebook invest in its own advertising and marketing?
When we think of Facebook, we usually see it as a platform that generates billions of dollars in advertising revenue....
Amazon’s booming ad business faces dynamic challenge from tariffs
Dive Brief: Amazon’s revenue generated from advertising rose 19% year over year to $13.92 billion in Q1, according to an...
Google Might Get Broken up. Here’s How Top Marketers Are Reacting.
Google could get broken up. The response from marketers? Shrug.Google is battling separate rulings in two landmark US antitrust cases...
MergeX Featured in the “2024 Brand Digital Marketing Growth Map,” Pioneering the Future of Programmatic Advertising
MergeX, a global leader in programmatic advertising technology, has been officially included in the prestigious 2024 Brand Digital Marketing Growth...
