In Depth: China’s Ad Market Cools as Businesses Lose Patience
China's advertising market is experiencing a slowdown in growth as businesses grapple with weak consumer demand and increasing competition. This...
Marketing & Advertising
Boycott USA! Trump tariffs prompt backlash against US goods, Marketing & Advertising News, ET BrandEquity
Donald Trump (file image)Donald Trump's suite of so-called "Liberation Day" tariffs may be on hold for now, and somewhat watered...
Orange 142 Emerging Channels Council Releases “Best Practices Guide to CTV Advertising” Empowering Marketers to Increase Investments in the Channel
New guide provides strategies for businesses looking to maximize return on investments in Connected TV advertising AUSTIN, Texas, April 9,...
New CTV Advertising Guide Unlocks $33B Market Opportunity
New guide provides strategies for businesses looking to maximize return on investments in Connected TV advertising AUSTIN, Texas, April 9,...
BeReal launches US advertising platform led by former TikTok exec
Dive Brief: Social media platform BeReal today (April 10) announced the launch of its native advertising platform in the United...
Campaign Trail: ‘Brutalist’ director helms Bloomberg’s ‘Contextualist’ ads
Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns...
Trump’s Tariffs Are Bad News For Anyone Who Relies On Ad Revenue
The Trump tariffs are official – and the impact on ad spend could be even more grim and wide-ranging than...
Marketing’s ‘woke’ rebrand has ultimately helped the far right | Eugene Healey
Nobody likes to admit we need marketing, but the discipline has always been necessary to match people with the products...
The Weirdest Brand Stunts of April Fools’ Day 2025
The origins of April Fools’ Day are mysterious, and historians haven’t been able to pinpoint exactly how the annual celebration...
