Nvidia on How Brands Are Using AI to Boost Marketing and Measurement
How can AI help supercharge advertising?That's one of the major questions on the mind of Jamie Allan, a director at...
Marketing & Advertising
The fight to keep advertising honest, Marketing & Advertising News, ET BrandEquity
Guy ParkarIn 2022, the UK ushered in a spate of new rules regarding gambling advertising, preventing footballers, celebrities and even...
Roblox scales rewarded video ad offering via Google partnership
Dive Brief: Roblox has partnered with Google to scale its new rewarded video ad format, according to a press release. Brands and...
Delaware North’s Creative Studio and marketing teams take home six American Advertising Awards
Delaware North’s Creative Studio and marketing teams earned six American Advertising Awards (AAAs) at the 2025 Buffalo American Advertising Awards...
How TikTok’s new search ad format helps Eventbrite inspire eventgoers
Search remains an important piece of the advertising mix, but evolving consumer preferences — particularly among younger demographics like Gen...
The Pitch: Advertising and marketing news for 3.25.25
Familiar Creatures released the campaign “When, Then” for VPM. (Courtesy Familiar Creatures) Familiar Creatures released a campaign for VPM highlighting...
Religion is the new cool, Marketing & Advertising News, ET BrandEquity
AI-generated representative imageMany years ago I attended the alumni meet of my business school. One of the alums, in his...
Why advertising industry professionals want to be creators
Two and a half years ago, Oren Schauble realized he didn’t understand content creation. At the time, Schauble was the...
Driving Impact with Creators: Inside Ogee’s Advertising Playbook
Ogee provides makeup and skincare products that are “safe for your skin, safe for the planet.” But while sustainability may...
