Understanding the Importance of Social Media Marketing
Social media has become an essential part of the modern customer journey, underlining the importance of social media marketing for...
Marketing & Advertising
Mobile Advertising Market to Reach $1.3 Trillion by 2030 –
Dublin, Feb. 20, 2025 (GLOBE NEWSWIRE) -- The "Mobile Advertising - Global Strategic Business Report" has been added to ResearchAndMarkets.com's...
How un-marketing builds trust in a world of invasive advertising
Consumers feel besieged by pervasive and invasive marketing. And who can blame them? With data collection at an all-time high,...
Dove’s first crack into humorous ads riffs on ‘moist’ aversion
Dive Brief: Dove debuted its first TV ad with a humorous angle for the 50th anniversary special for “Saturday Night...
Civil rights group sues Meta over racially discriminatory college marketing ad claims – JURIST
The organization Equal Rights Center (ERC) filed a lawsuit against Meta on Tuesday alleging that it unlawfully discriminated against Black...
How Unilever leveraged addressability, Marketing & Advertising News, ET BrandEquity
Tejas Apte, head of media and digital marketing, Unilever at ETBrandEquity’s Media and Entertainment Summit 2025In India, media fragmentation presents...
Adidas tackles sports sideline pressures with ‘You Got This’ campaign
Dive Brief: Adidas is entering the next phase of its latest global brand campaign with an effort focused on the...
Adcore Renews Microsoft Advertising Elite Partnership, Expands AI Marketing Solutions
Adcore (TSX:ADCO, OTCQX:ADCOF) has renewed its channel partner agreement with Microsoft Advertising for 2025, continuing...
Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?
For marketers, the stakes of the Super Bowl are clear. It’s the one night of the year when people eagerly...
