Consumers call AI-generated video ads annoying, confusing, per NIQ
Dive Brief: Consumers are quick to identify video ads made with generative artificial intelligence (AI) — and aren’t enthused about...
Marketing & Advertising
What retailer marketers should be thinking about in 2025
“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP...
Secret Santa’s open letter to brand managers, Marketing & Advertising News, ET BrandEquity
Imaging by Shubhra DeyDear Brand Manager,You know me. I was there when you took part in the Secret Santa party...
3 Digital Advertising Stocks Driving Online Marketing
As we near 2025, the digital marketing landscape is set for significant transformation, fueled by technological innovations and shifting consumer...
Best Marketing And Advertising Agencies In St. Louis, According To Our Readers
When it comes to marketing your business, it’s more complicated than throwing together a social media post and hoping your...
LinkedIn accelerates its pitch to B2B marketers with AI-powered ad tools
LinkedIn may be chasing the deep pockets of mainstream brands these days, but it’s not neglecting the lifeblood of its...
What’s Your Favorite Holiday Ad? We Asked UVA Marketing Experts for Theirs
They can make you smile or shed a tear. They can get you to reflect or prompt you to look...
Uber hires Target, Albertsons retail media maven to lead ads business
Uber has appointed Kristi Argyilan, a key architect of retail media networks at companies like Albertsons and Target, as global...
Automakers rein in EV ad spend
The electric vehicle revolution will apparently not be televised.Automakers like Ford and Nissan have reined in their EV ad spend...
