7 top campaigns from 2024 and the tactics that drove success
Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster...
Marketing & Advertising
5 Reasons Spotify Ads Deserve a Spot in Your Digital Marketing Strategy
Did you know that over 626 million people use Spotify every month, making it one of the most popular streaming...
In Ireland, anti-Black Friday marketing is reaching its own peak season
A new anti-overconsumption campaign has reached four in every five Irish citizens. But can marketing ever really convince people to...
Expert urges caution as AI transforms advertising landscape
A marketing expert is sounding warning bells over a lack of attention paid to the “dark side” of artificial intelligence-powered...
Marketing predictions 2025, Marketing & Advertising News, ET BrandEquity
Image used for representative purpose (iStock)By Shan Jain2025 is just around the corner, and the advertising industry is already showing...
Your guide to AWS for Advertising & Marketing at re:Invent 2024
Whether you’re an AdTech innovator, agency executive, MarTech builder, or data scientist, re:Invent 2024 brings an unparalleled opportunity to explore...
Apple should have learned a Chinese lesson on EVs, Marketing & Advertising News, ET BrandEquity
Representative imageHigh-tech manufacturing in China over the past year has often felt like watching a looking-glass parody of the US.In...
Navigating the Evolving Marketing Landscape with Slalom and AWS
Slalom By: Lisa Hopkins, Partner Development Specialist – AWS Heather Roth, Director, Digital Strategy – Slalom Logan Patterson, Sr. Director,...
Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?
Last Thursday, President-elect Donald Trump named Robert F. Kennedy Jr. as his pick to run the Department of Health and...
