Apple begins selling News ads directly as its advertising ambitions grow
Dive Brief: Apple has begun selling its own advertising inventory for Apple News for the first time, Axios reported. Previously,...
Marketing & Advertising
Target debuts ‘weirdly hot’ Santa for second holiday advertising push
Dive Brief: Target has unveiled a second holiday marketing campaign, introducing a fictional store team member named Kris, who acts as...
Creatives urge marketers to resist political ad messaging
There’s always a gap between expectation and reality. But last week’s election result showed that for some marketers, that gap...
Advertising Software Market Analysis and Opportunity
Dublin, Nov. 15, 2024 (GLOBE NEWSWIRE) -- The "Advertising Software Market - Global Industry Size, Share, Trends, Opportunity, and Forecast,...
IZEA Research Finds People Trust Influencer Marketing Over Traditional Advertising
This section is Partnership Content suppliedThe content in this section is supplied by GlobeNewswire for the purposes of distributing press...
How targeted ads work, and how to protect yourself: Tim Caulfield
Tim Caulfield, health law professor at the University of Alberta, joined CTV Morning Live’s Kent Morrison to separate real...
Advertising/Marketing Trends to Expect in Q1 of 2025
In his video interview with Pharmaceutical Executive, Ted Sweetser, VP, Ad Partnerships and Strategy, PurpleLab explored the challenges and opportunities...
How TikTok is transforming brand advertising
TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and...
How Trump’s second term will impact media and advertising
Donald Trump is poised to take the reins of the U.S. presidency for a second term, and this time, the...
