Amazon misses on ad sales while Prime Video push ramps up
Dive Brief: Amazon advertising services grew revenue 20% year over year in Q2 to $12.77 billion, a deceleration in the...
Marketing & Advertising
How Much do TikTok Ads Cost?
TikTok's Formal Ads Program TikTok's formal ads program began slowly, allowing brands to avoid intense competition seen on platforms like...
‘Read this ad with your nose’: The state of scent marketing | Analysis
At first glance, a series of unbranded red and yellow billboards popping up on the streets of Utrecht and Leiden...
And just like that, Google won’t be deprecating cookies. What now?
Google has changed course once again, announcing that it will explore a “new path” around online privacy instead of deprecating third-party...
Search Engine vs Answer Engine, Marketing & Advertising News, ET BrandEquity
Image used for representative purpose (iStock)Google has become the single most important gateway to information in our times. It revolutionised...
Why digital out-of-home advertising is summer 2024’s marketing powerhouse
Summer is a time to get out of the house and maybe on the road. It’s filled with activities like...
Five smart advertising tactics for businesses during the Olympics
I love live sports. I love advertising in live sports. The Olympics are a valuable opportunity for advertisers because people...
Nike kicks off marketing comeback with gritty Olympics ads
Dive Brief: Nike unveiled its Olympics campaign, “Winning Isn’t for Everyone,” which examines the ruthless drive it takes to be...
When tech gives us a second chance, Marketing & Advertising News, ET BrandEquity
Image used for representative purpose (iStock)The pace at which we communicate has accelerated, driven by technological advancements and the ubiquity...
