Raising a toast with non-alcoholic beverages, Marketing & Advertising News, ET BrandEquity
“Alcohol gives you infinite patience for stupidity,” said singer Sammy Davis Jr. But recent data suggests that people are starting...
Marketing & Advertising
5 takeaways from Amazon Prime Day advertising: An insider look at the birth of a retail revolution
In 2014, I was just a few months into my job as an executive creative director and head of Amazon’s...
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
When it comes to sustainability efforts, marketers have gotten quieter as of late. Throughout the late 2010s and early 2020s, there...
IAB: Digital video advertising KPIs shift, with business outcomes on top
Dive Brief: Advertisers increasingly prioritize business outcomes like sales or store visits as key performance indicators (KPIs) for digital video...
Pipeline360 launches display advertising platform
Pipeline360, the media business of B2B marketing demand management specialist, Integrate, has launched a display ad platform that is purpose-built...
Founders’ playbook for building a D2C brand, Marketing & Advertising News, ET BrandEquity
There’s a lot to learn from D2C brand-builders. As challenger brands, these businesses have challenged the status quo across product,...
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The World’s Top Media Companies
The media industry covers a wide variety of areas—advertising, broadcasting and networking, news, print and publication, digital, recording, and motion...
Why marketers keep refreshing brands instead of betting on splashy ads
For the third year in a row, many marketers have focused on rebrands, refreshes and repositionings over the type of...
What the marketing and advertising industries want from the Labour government
With Sir Keir Starmer winning a landslide majority overnight, here’s a reminder of what Labour set out to do in...
