Tarun Chaudhary joins Rediffusion as head of North India, Marketing & Advertising News, ET BrandEquity
Tarun ChaudharyTarun Chaudhary has joined Rediffusion as executive vice president and head of North India operations. He will be based...
Marketing & Advertising
Social Media Advertising 101 (+Examples, Costs, Tips & Types)
Social media is one of the pillar channels in digital marketing, but what makes it different from the other pillars,...
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
If you think you’re seeing more ads for productivity apps or technology brands while binge watching your favorite shows, you...
Umbrellas makers and a digital opportunity, Marketing & Advertising News, ET BrandEquity
Image used for representative purpose (iStock)Many years ago there was a time when newspapers and television were the only means...
Telehealth ads tout compounded ED drug, exploit medical marketing gray area
There’s a yawning chasm in the Food and Drug Administration’s oversight of advertising and telehealth companies have found ever-more daring...
Marketing to Children Through Online Targeted Advertising: Targeting Mechanisms and Legal Analysis
Authors: (1) Tinhinane Medjkoune, Univ. Grenoble Alpes, CNRS, Grenoble INP, LIG France; (2) Oana Goga, LIX, CNRS, Inria, Ecole Polytechnique,...
Why the ‘year of gaming’ might be the ad industry’s next ‘year of mobile’
At Cannes Lions and beyond, the much-predicted “year of gaming” could be the advertising industry’s next “year of mobile.” Longtime...
A swing away from TV?, Marketing & Advertising News, ET BrandEquity
(Representative Image)The cathode ray tube may still be a prized possession and a centerpiece of most homes but it has...
YouTube Marketing: A Complete Guide for your Brand in 2024
Summary With over 2.5 billion active users every month, YouTube is a great place for social media marketing. In particular,...
