How GenAI Is Poised To Disrupt $30 Billion CTV Advertising Industry
Streaming TVronstik - stock.adobe.com Connected TV (CTV) is one of the fastest-growing sectors in digital advertising, expected to grow 25%...
Advertising
Marketers should stop calling advertising an investment
Brands should stop framing advertising as an investment, according to Nationwide’s director of brand, marketing and corporate affairs. Speaking today...
Study: Advertising is profitable business growth driver
A comprehensive study of advertising effectiveness has proven that advertising is a profitable driver of business growth and that all...
:quality(70):focal(782x572:792x582)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/SUL7ZYBFLFF3RJ5NLKQZVCWW2E.jpg "Temu and Shein Are the ‘Jaws’ of Digital Advertising")
Temu and Shein Are the ‘Jaws’ of Digital Advertising
Fashion brands advertising on Facebook, Instagram and Google are swimming in shark-infested waters, and Temu and Shein are the sharks.The...
Heavy regulation needed on HFSS marketing and advertising
Speaking at yesterday's (21 March 2024) evidence gathering session at the House of Lords, Emma Boyland, chair of food marketing...
How marketers can advance personalized marketing across the digital advertising ecosystem
In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their...
Schweppes sparks young adults to ‘switch the scene’, Marketing & Advertising News, ET BrandEquity
A still from the adSchweppes, The Coca-Cola Company’s premium mixer brand, has announced the launch of the ‘switch the scene’...
Fremantle revenue drops weak advertising sales at parent RTL
RTL Group, the European media giant that owns Fremantle, saw revenues and profits slip in the second half of 2023,...
Apple tests new AI capabilities to boost $7bn advertising business | WARC
Apple tests new AI capabilities to boost $7bn advertising business Artificial Intelligence (AI) Information technology Strategy Reports suggest that...
