Philip Morris weighs cigar sale amid smoke-free shift, Marketing & Advertising News, ET BrandEquity
Philip Morris International Inc. is exploring a potential sale of its cigar business in the US, people familiar with the...
BrandEquity
How Unilever leveraged addressability, Marketing & Advertising News, ET BrandEquity
Tejas Apte, head of media and digital marketing, Unilever at ETBrandEquity’s Media and Entertainment Summit 2025In India, media fragmentation presents...
The rise of data-driven influencer marketing, Marketing & Advertising News, ET BrandEquity
Representational AI Generated ImageBy Aditya AimaInfluencer marketing continues to grow massively in India, and this demand is being fuelled by...
Branding in the age of experiences, Marketing & Advertising News, ET BrandEquity
Representational image (iStock)Consumers today aren’t just seeking quality products or services; they’re looking for novel experiences. They want brands to...
The legend who played to his weakness, Marketing & Advertising News, ET BrandEquity
Illustration: Varani Sahu“As a teenager, Walter Saldanha was chucked out of his father’s house for not passing 10th standard in...
A crystal ball view, Marketing & Advertising News, ET BrandEquity
Representative AI Generated ImageBy Nisha SinghaniaAs we edge closer to a world where AI can predict our lunch cravings before...
Shyam Benegal’s mid-career pivot from advertising, Marketing & Advertising News, ET BrandEquity
By Deepa GahlotThe outpouring of respectful and affectionate tributes to Shyam Benegal go to show how much the filmmaker, who...
Secret Santa’s open letter to brand managers, Marketing & Advertising News, ET BrandEquity
Imaging by Shubhra DeyDear Brand Manager,You know me. I was there when you took part in the Secret Santa party...
Marketing predictions 2025, Marketing & Advertising News, ET BrandEquity
Image used for representative purpose (iStock)By Shan Jain2025 is just around the corner, and the advertising industry is already showing...
