Apple should have learned a Chinese lesson on EVs, Marketing & Advertising News, ET BrandEquity
Representative imageHigh-tech manufacturing in China over the past year has often felt like watching a looking-glass parody of the US.In...
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Making customers click on the trust button, Marketing & Advertising News, ET BrandEquity
representational imageFrom the Great Indian Festival to the Big Billion Days, India has seen massive sales seasons recently. Unlike the...
Elon Musk’s X drops Unilever from advertiser boycott lawsuit, Marketing & Advertising News, ET BrandEquity
The company logo for UnileverElon Musk's X on Friday dropped Unilever from a lawsuit that claimed the consumer goods giant...
Knowledge in a creative capsule, Marketing & Advertising News, ET BrandEquity
Sudhanshu Vats, managing director designate, Pidilite Industries (in the box) and Ed Pank, SVP Lions Division, APACOver the past two...
The joy of going independent, Marketing & Advertising News, ET BrandEquity
(Representative Image; Credit- Thinkstock)Big agency networks may offer security but going independent is being happy.Thirteen months ago, six of us...
Rise of the digital gypsy, Marketing & Advertising News, ET BrandEquity
(Representative Image)Recently, I had the privilege of attending Gulzar’s book launch. The man is 90 years old, but he glides...
Now PR can aid the AIDA framework, Marketing & Advertising News, ET BrandEquity
(Representative Image; Credit- iStock)As the key custodian of the consumer brand, it's time for CMOs to move beyond this outdated...
The return of the Guru archetype, Marketing & Advertising News, ET BrandEquity
(Representative Image; Credit- iStock)Given that teachers are traditionally deemed venerable, this presents an interesting paradox for marketers, considering the present...
The new frontier of trademark wars, Marketing & Advertising News, ET BrandEquity
Representative image (iStock)As the global business landscape evolves, companies are increasingly harnessing their intellectual property (IP) assets to establish a...
