Seven stops to soft power, Marketing & Advertising News, ET BrandEquity
India, the fifth-largest economy in the world, has just one brand in the Brand Finance 100 Global Valuable Brands 2024...
BrandEquity
Decoding the Gen-Z design aesthetic, Marketing & Advertising News, ET BrandEquity
(Representative Image)Every generation pushes against the established norms of their times. Growing up, millennials were surrounded by maximalist fashion and...
Search Engine vs Answer Engine, Marketing & Advertising News, ET BrandEquity
Image used for representative purpose (iStock)Google has become the single most important gateway to information in our times. It revolutionised...
When tech gives us a second chance, Marketing & Advertising News, ET BrandEquity
Image used for representative purpose (iStock)The pace at which we communicate has accelerated, driven by technological advancements and the ubiquity...
Raising a toast with non-alcoholic beverages, Marketing & Advertising News, ET BrandEquity
“Alcohol gives you infinite patience for stupidity,” said singer Sammy Davis Jr. But recent data suggests that people are starting...
Founders’ playbook for building a D2C brand, Marketing & Advertising News, ET BrandEquity
There’s a lot to learn from D2C brand-builders. As challenger brands, these businesses have challenged the status quo across product,...
Tarun Chaudhary joins Rediffusion as head of North India, Marketing & Advertising News, ET BrandEquity
Tarun ChaudharyTarun Chaudhary has joined Rediffusion as executive vice president and head of North India operations. He will be based...
Umbrellas makers and a digital opportunity, Marketing & Advertising News, ET BrandEquity
Image used for representative purpose (iStock)Many years ago there was a time when newspapers and television were the only means...
A swing away from TV?, Marketing & Advertising News, ET BrandEquity
(Representative Image)The cathode ray tube may still be a prized possession and a centerpiece of most homes but it has...
