TV advertising drives brand results: Here’s what the numbers say
Despite ongoing challenges with TV advertising like viewership fragmentation and measurement concerns, brands still gravitate toward the channel, with over...
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Buying CBA shares? Here’s why the bank is entering the advertising business
Image source: Getty Images Commonwealth Bank of Australia (ASX: CBA) shares are marching higher today. Shares in the S&P/ASX 200 Index (ASX:...
PayPal Is Launching a Retail-Media Ad Network. Here’s Its Plan.
PayPal is set to launch an ads business, starting in the US.The company intends to offer ads across its own...
Women designers: Here’s what our clothes would look like if more women designed them
This extends not just to the products produced, but the process that goes into creating the garments — designers that...
As Oracle Terminates Its Ad Business, Here’s How Customers Can Adapt
The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through...
