How Unilever leveraged addressability, Marketing & Advertising News, ET BrandEquity
Tejas Apte, head of media and digital marketing, Unilever at ETBrandEquity’s Media and Entertainment Summit 2025In India, media fragmentation presents...
Marketing
Adcore Renews Microsoft Advertising Elite Partnership, Expands AI Marketing Solutions
Adcore (TSX:ADCO, OTCQX:ADCOF) has renewed its channel partner agreement with Microsoft Advertising for 2025, continuing...
Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?
For marketers, the stakes of the Super Bowl are clear. It’s the one night of the year when people eagerly...
Appier Acquires AdCreative.ai in Strategic Move to Lead Generative AI-Powered Advertising and Marketing Innovation
TAIPEI, Feb. 12, 2025 /PRNewswire/ — Appier (TSE: 4180), the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech),...
FTC Closes Two “Made In USA” Inquiries – Advertising, Marketing & Branding
GA Global Advertising Lawyers Alliance (GALA) More With firms representing more than 90 countries,...
Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year
If you watch the teasers or already released ads for Super Bowl LXI, it’s obvious that brands are taking a...
The rise of data-driven influencer marketing, Marketing & Advertising News, ET BrandEquity
Representational AI Generated ImageBy Aditya AimaInfluencer marketing continues to grow massively in India, and this demand is being fuelled by...
Tough Times in the World of Advertising and Marketing
While the CEO of the National Bank may insist that “now is not the time to panic” in his latest...
The 14 Highest-Paying Marketing Jobs, Including Advertising And PR
The top roles in marketing all offers siz-figure median salaries.getty New research from Robert Half shows strong compensation in the...
