NYC ad agencies Omnicom, Interpublic to form $30bn marketing powerhouse | Business and Economy News
The advertising titans, behind campaigns like ‘Got Milk’ and ‘Priceless’, aim to create the world’s largest ad agency.Omnicom is buying...
Marketing
How to measure YouTube ad success with KPIs for every marketing goal
YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one...
AnyMind Group Partners with TikTok to Enable Integrated Influencer Marketing and Advertising on AnyTag in Thailand
AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has partnered with TikTok to launch new functionality on...
5 Reasons Spotify Ads Deserve a Spot in Your Digital Marketing Strategy
Did you know that over 626 million people use Spotify every month, making it one of the most popular streaming...
In Ireland, anti-Black Friday marketing is reaching its own peak season
A new anti-overconsumption campaign has reached four in every five Irish citizens. But can marketing ever really convince people to...
Marketing predictions 2025, Marketing & Advertising News, ET BrandEquity
Image used for representative purpose (iStock)By Shan Jain2025 is just around the corner, and the advertising industry is already showing...
“Boomtown Will Boom Your Business”: Marketing Experts Share Insights On Regional Advertising Success
“Boomtown will boom your business” was the key message shared by three of the nation’s leading female marketing experts at...
Your guide to AWS for Advertising & Marketing at re:Invent 2024
Whether you’re an AdTech innovator, agency executive, MarTech builder, or data scientist, re:Invent 2024 brings an unparalleled opportunity to explore...
Apple should have learned a Chinese lesson on EVs, Marketing & Advertising News, ET BrandEquity
Representative imageHigh-tech manufacturing in China over the past year has often felt like watching a looking-glass parody of the US.In...
