Rise of the digital gypsy, Marketing & Advertising News, ET BrandEquity
(Representative Image)Recently, I had the privilege of attending Gulzar’s book launch. The man is 90 years old, but he glides...
Marketing
Advance Media NY launches cutting “Edge” marketing industry newsletter
The multi-faceted advertising and marketing teams at Advance Media New York, parent company of Syracuse.com, will offer marketing and advertising...
Now PR can aid the AIDA framework, Marketing & Advertising News, ET BrandEquity
(Representative Image; Credit- iStock)As the key custodian of the consumer brand, it's time for CMOs to move beyond this outdated...
Is your phone listening? Marketing firm confirms tech behind targeted ads | Tech News
5 min read Last Updated : Sep 04 2024 | 4:19 PM IST For years, people have noticed advertisements...
.png&h=630&w=1200&q=75&v=20170226&c=1 "Woolley Marketing: To ban or not to ban advertising? | Opinions")
Woolley Marketing: To ban or not to ban advertising? | Opinions
If Elon Musk’s mantra of allowing free speech were to become real, you could advertise anything, anytime, and anywhere.But the...
10 “Best” AI Marketing Tools (September 2024)
Artificial intelligence (AI) tools are revolutionizing nearly every sector, including marketing. Many companies of all sizes are relying on AI...
The return of the Guru archetype, Marketing & Advertising News, ET BrandEquity
(Representative Image; Credit- iStock)Given that teachers are traditionally deemed venerable, this presents an interesting paradox for marketers, considering the present...
Reddit marketing guide – maximize your spend
Thanks to its recent IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s...
The new frontier of trademark wars, Marketing & Advertising News, ET BrandEquity
Representative image (iStock)As the global business landscape evolves, companies are increasingly harnessing their intellectual property (IP) assets to establish a...
