Why digital out-of-home advertising is summer 2024’s marketing powerhouse
Summer is a time to get out of the house and maybe on the road. It’s filled with activities like...
Marketing
Nike kicks off marketing comeback with gritty Olympics ads
Dive Brief: Nike unveiled its Olympics campaign, “Winning Isn’t for Everyone,” which examines the ruthless drive it takes to be...
When tech gives us a second chance, Marketing & Advertising News, ET BrandEquity
Image used for representative purpose (iStock)The pace at which we communicate has accelerated, driven by technological advancements and the ubiquity...
Raising a toast with non-alcoholic beverages, Marketing & Advertising News, ET BrandEquity
“Alcohol gives you infinite patience for stupidity,” said singer Sammy Davis Jr. But recent data suggests that people are starting...
This Company Is Shaking Up The Moving Business-Learn The Marketing Strategies They Used To Disrupt A Stagnant Industry
Piece of Cake Moving & Storage What happens when you take a tech marketing whiz and task her with creating...
Marketing Briefing: Why sustainability is ‘not a priority’ for marketers right now
When it comes to sustainability efforts, marketers have gotten quieter as of late. Throughout the late 2010s and early 2020s, there...
Founders’ playbook for building a D2C brand, Marketing & Advertising News, ET BrandEquity
There’s a lot to learn from D2C brand-builders. As challenger brands, these businesses have challenged the status quo across product,...
What the marketing and advertising industries want from the Labour government
With Sir Keir Starmer winning a landslide majority overnight, here’s a reminder of what Labour set out to do in...
Tarun Chaudhary joins Rediffusion as head of North India, Marketing & Advertising News, ET BrandEquity
Tarun ChaudharyTarun Chaudhary has joined Rediffusion as executive vice president and head of North India operations. He will be based...
