Navigating the Global Advertising Market: Growth Drivers and Emerging Strategies for Success
The global advertising market is on a compelling upward trajectory, having reached a value of USD 676.8 Billion in 2024,...
navigating
How Brands Are Navigating the AI Ad Dilemma
In 2014, Aerie made a promise to consumers that it would no longer retouch models’ bodies in its ad campaigns,...
Humans vs. Robots: Navigating Uncertainty in Hotel Service Encounters
Study explores how service robots and human staff are perceived under different levels of service uncertainty in hospitality Research Corner...
Navigating the Evolving Marketing Landscape with Slalom and AWS
Slalom By: Lisa Hopkins, Partner Development Specialist – AWS Heather Roth, Director, Digital Strategy – Slalom Logan Patterson, Sr. Director,...
What’s NEXT in Marketing Interview: Quantcast’s Amit Kotecha on navigating an inevitable cookieless future of advertising
With browsers prioritising user privacy, marketers must pursue other methods of targeting and measuring campaigns. Reality has forced them to...
How Tim Hortons and other fast-food chains are navigating the value meal wars
The owner of Canada's most recognizable fast-food chain managed to grow its profit in its most recent quarter, even as...
