2026 Milan Olympics Ads Sold out by NBC
Next month will be a “legendary” one for NBCUniversal, with the media company now officially sold out of advertising inventory...
Olympics
Sustainable Paris Olympics vs. health concerns over plastic bottles: effective marketing communications to promote the use of canned beverages
ResultsAs presented in Fig. 5, in the control group (Group 1), the percentage of people who believed the product was...
Five smart advertising tactics for businesses during the Olympics
I love live sports. I love advertising in live sports. The Olympics are a valuable opportunity for advertisers because people...
Nike kicks off marketing comeback with gritty Olympics ads
Dive Brief: Nike unveiled its Olympics campaign, “Winning Isn’t for Everyone,” which examines the ruthless drive it takes to be...
