Rise of the digital gypsy, Marketing & Advertising News, ET BrandEquity
(Representative Image)Recently, I had the privilege of attending Gulzar’s book launch. The man is 90 years old, but he glides...
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Now PR can aid the AIDA framework, Marketing & Advertising News, ET BrandEquity
(Representative Image; Credit- iStock)As the key custodian of the consumer brand, it's time for CMOs to move beyond this outdated...
Is your phone listening? Marketing firm confirms tech behind targeted ads | Tech News
5 min read Last Updated : Sep 04 2024 | 4:19 PM IST For years, people have noticed advertisements...
The return of the Guru archetype, Marketing & Advertising News, ET BrandEquity
(Representative Image; Credit- iStock)Given that teachers are traditionally deemed venerable, this presents an interesting paradox for marketers, considering the present...
The new frontier of trademark wars, Marketing & Advertising News, ET BrandEquity
Representative image (iStock)As the global business landscape evolves, companies are increasingly harnessing their intellectual property (IP) assets to establish a...
.jpg&h=630&w=1200&q=75&v=20170226&c=1 "APAC ad spend growth cools as global market tops trillion: WARC | News")
APAC ad spend growth cools as global market tops $1 trillion: WARC | News
While the global advertising market is poised for a record-breaking year, the Asia Pacific region is experiencing a slowdown in...
Seven stops to soft power, Marketing & Advertising News, ET BrandEquity
India, the fifth-largest economy in the world, has just one brand in the Brand Finance 100 Global Valuable Brands 2024...
Decoding the Gen-Z design aesthetic, Marketing & Advertising News, ET BrandEquity
(Representative Image)Every generation pushes against the established norms of their times. Growing up, millennials were surrounded by maximalist fashion and...
Levelling up: The business of advertising in gaming – Brand Wagon News
The world of gaming seems to have come a long way from a niche hobby or pastime to an economic...
