Search Engine vs Answer Engine, Marketing & Advertising News, ET BrandEquity
Image used for representative purpose (iStock)Google has become the single most important gateway to information in our times. It revolutionised...
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When tech gives us a second chance, Marketing & Advertising News, ET BrandEquity
Image used for representative purpose (iStock)The pace at which we communicate has accelerated, driven by technological advancements and the ubiquity...
‘Geo tensions, food insecurity driving fragmentation of agri trade; domestic presence key‘: Rubens Marques | Business News
The Netherlands-based Louis Dreyfus Company (LDC) is one of the world’s largest agricultural commodities traders, with a significant presence in...
Raising a toast with non-alcoholic beverages, Marketing & Advertising News, ET BrandEquity
“Alcohol gives you infinite patience for stupidity,” said singer Sammy Davis Jr. But recent data suggests that people are starting...
Advertising industry reacts to the King’s Speech | News
UK – The new Labour government’s King’s Speech has been broadly welcomed by the advertising industry, with proposed bills on...
Founders’ playbook for building a D2C brand, Marketing & Advertising News, ET BrandEquity
There’s a lot to learn from D2C brand-builders. As challenger brands, these businesses have challenged the status quo across product,...
Golf Business News – Curley has designs on new academy at River Club
“For many golf courses, driving ranges are not a good use of space or resources,” says golf course architect...
Tarun Chaudhary joins Rediffusion as head of North India, Marketing & Advertising News, ET BrandEquity
Tarun ChaudharyTarun Chaudhary has joined Rediffusion as executive vice president and head of North India operations. He will be based...
Umbrellas makers and a digital opportunity, Marketing & Advertising News, ET BrandEquity
Image used for representative purpose (iStock)Many years ago there was a time when newspapers and television were the only means...
