Secret Santa’s open letter to brand managers, Marketing & Advertising News, ET BrandEquity
Imaging by Shubhra DeyDear Brand Manager,You know me. I was there when you took part in the Secret Santa party...
News
NYC ad agencies Omnicom, Interpublic to form $30bn marketing powerhouse | Business and Economy News
The advertising titans, behind campaigns like ‘Got Milk’ and ‘Priceless’, aim to create the world’s largest ad agency.Omnicom is buying...
Fast food ‘value war’ to last into 2025 as consumer appetite for deals heats up – Business News
Photo: The Canadian Press Thai Express, a food court quick service restaurant that is part of MTY Food Group Inc.,...
Marketing predictions 2025, Marketing & Advertising News, ET BrandEquity
Image used for representative purpose (iStock)By Shan Jain2025 is just around the corner, and the advertising industry is already showing...
Apple should have learned a Chinese lesson on EVs, Marketing & Advertising News, ET BrandEquity
Representative imageHigh-tech manufacturing in China over the past year has often felt like watching a looking-glass parody of the US.In...
Judge to hear arguments on whether Google’s advertising tech constitutes a monopoly – Business News
Photo: The Canadian Press FILE - The Google sign is shown over an entrance to the company's building in New...
Maple Leaf Foods launches defamation lawsuit against Canada Bread and Grupo Bimbo – Business News
Photo: The Canadian Press Maple Leaf Foods Inc. has launched a defamation lawsuit against Canada Bread Co. Ltd. and its...
Apple begins selling News ads directly as its advertising ambitions grow
Dive Brief: Apple has begun selling its own advertising inventory for Apple News for the first time, Axios reported. Previously,...
Bikaji’s Neha Rao on company’s advertising strategies and consumer engagement besides expansion in new categories – Brand Wagon News
‘Amitji loves Bikaji’—a jingle that sticks. With the festive season in full swing, the demand for snacks and namkeen has...
