Born Legal Launches to Simplify Advertising and Marketing Compliance for Australian Brands and Agencies

Born Legal, a new specialist legal consultancy focused on advertising and marketing compliance, has announced it has officially launched today to help brands, agencies, and marketing teams navigate Australia’s complex advertising and marketing regulations with confidence.

Founded by licensing industry leader David Born and experienced promotions lawyer Emma Tiberi, Born Legal addresses a critical pain point for marketers: the time-consuming, costly, and often confusing process of ensuring advertising and marketing campaigns comply with regulatory framework.

“Every marketer knows the frustration of having a brilliant campaign idea delayed or derailed by legal compliance issues,” said David Born, Co-Founder of Born Legal. “With trade promotions regulations in particular varying across every Australian State and Territory, brands need expert guidance they can trust. That’s exactly what Born Legal delivers.”

Expertise Where Marketing Meets Law

Emma Tiberi brings deep expertise in advertising and marketing law to the partnership, having advised on countless promotional campaigns across major consumer brands such as L’Oréal, Lion and Nike. Her technical and commercial knowledge combined with Born’s extensive industry network through Born Licensing creates a unique offering in the Australian market.

“We understand the importance of looking at each campaign with not only a legal focus but a strong commercial lens” said Emma Tiberi, Co-Founder and Legal Director of Born Legal.”Our mission is to make compliance straightforward, fast, and pragmatic– so campaigns can launch with confidence, not legal anxiety.”

Comprehensive Compliance Solutions

Born Legal offers end-to-end support for advertising and marketing campaigns and a wide range of commercial matters including:

• Consumer law compliance advice;
• Advertising review across a wide variety of industry codes;
• End-to-end trade promotions support;
• Preparation and review of commercial agreements;
• Risk assessment and strategic advice – clear risk analysis that balances marketing objectives with regulatory requirements;
• Reputation management;
• Privacy, data and direct marketing compliance; 
• Charitable fundraising and activities;
• Brand and IP protection;
• Intellectual property review and clearance; and
• Advertising disputes and regulatory response.

Understanding the Compliance Landscape

A key focus will be trade promotions, which must comply with different legislation in each State and Territory in Australia, with permit requirements varying based on factors including prize value, promotion type, and location. Recent amendments to competition and consumer laws have also dramatically increased penalties, making expert legal guidance more critical than ever.

“The regulatory landscape is complex, but compliance doesn’t have to be complicated,” added Tiberi. “We translate legal requirements into practical, actionable advice that keeps campaigns moving forward.”

Industry-Ready From Day One

Born Legal launches with immediate capacity to support brands and agencies of all sizes, from fast-moving consumer goods companies to retail brands, entertainment properties and digital platforms running social media promotions.

The company operates alongside David Born’s established business – Born Licensing – leveraging strong industry relationships while maintaining a dedicated focus on advertising and marketing  compliance and commercial law. Born Licensing has over 11 years of experience working with major brands around the world including Uber, Facebook, Google, British Airways and Samsung.